About us
What began as a personal journey for healing became a mission to reimagine wellness.
At Arth, we make personalized, plant-based care inspired by Ayurveda—designed to meet real needs, in real lives.
Discovery
A turning point
Ten years ago, Ritika faced a debilitating illness and a future of prescription drugs—with no clear path to lasting recovery. Her quest for healing led her to Ayurveda, a 5,000-year-old system that transformed her well-being and the course of her life.
Exploration
A budding curiosity
As her own health improved, Ritika immersed herself in study—reading ancient Ayurvedic texts, consulting practitioners, and learning how its principles could be applied to modern life. Despite its promise, Ayurveda often felt complex and out of reach. Ritika saw an opportunity to bring it closer—to translate its depth into something people could connect with.
Development
A bold decision
She left her career as a lawyer to make wellness more personal, more intuitive, and truly part of everyday life.
Bringing Arth to life meant building with intention—partnering with doctors, researchers, and makers who shared a belief in care that’s both rigorous and human. Every formula is the result of that collaboration: rooted in tradition, shaped by expertise, and made to support how we live now.
A note from our founder
At Arth, we believe wellness shouldn’t be complicated or out of reach. In a world full of quick fixes and one-size-fits-all answers, we offer something different—something timeless, personal, and intentional.
Ayurveda teaches us that health is about balance. It shifts with your seasons, your rhythms, your life. That’s why everything we create is made to meet you where you are—with clarity, care, and respect for your body’s unique needs.
Thank you for letting us be part of your journey. We’re here to support you, one thoughtful step at a time.
With warmth,
Ritika Patni
Founder & CEO, Arth
Our name
Arth is a Sanskrit word that literally translates into “meaning” or “purpose” —a daily reminder to live with intention.
It also holds personal significance: initials A for Ritika’s parents, R for her grandparents, and TH for Thrive—the brand’s first name and original vision.
Together, these letters reflect a promise to help you live in rhythm with yourself and the Ayurvedic way.
Our values
Tradition you can trust
Grounded in Ayurveda, our formulas bring harmony to mind, body, and spirit.
Science that supports you
Each product is developed with clinical insight and formulated with bioactive ingredients.
Clean by design
Our formulas are free from anything artificial—just real, effective ingredients that support your body.
Personalized for you
No two bodies are the same. Our formulas adapt to your seasons, your rhythms, your needs.